- Native Advertising - advertising that tries to sell or promote a product disguised as a news story
- Traditional Advertising - most common advertising that sells or promotes a product
- News story - real content containing factual information about a subject and independent of bias and should answer, who, what, when and how
For this post take a look at the following two website banners and answer this question:
Which are these an example of: native advertising, traditional advertising or a news story and why?
Credit: Stamford University Study: https://sheg.stanford.edu/upload/V3LessonPlans/Executive%20Summary%2011.21.16.pdf
The first banner is native advertising because it is trying to promote people to consider stopping the production of almonds in California. The second banner is a News Story by the title "The Real Reason Why Women Don't Go into Tech". The word real promotes that their is factual content that makes the article true.
ReplyDeleteThe first advertisement is a native advertising. This is because it seems like a news letter but really they are just trying to sell almonds. The second advertisement is a news story. This is because it isn't trying to sell anything its just giving you facts about why women don't go into tech.
ReplyDeleteThe banner talking about "The Real Reasons Women Don't Go Into Tech" seems like an actual news story. Based on the cover I can tell it has some sort of statistics that maybe prove the claim in the title. The second banner seems like an example of native advertising because it is just trying to promote the topic at hand: Almonds.
ReplyDeleteThe first banner is native advertising because its trying to get people to decide if they want almonds from california or not. The second banner is a news story because it has facts and real information.
ReplyDeleteThe first banner is native advertising because they are using facts about the almond to try to sell it. The second banner is news story because they are giving real information about female computer scientists
ReplyDeleteI believe the first story is native advertising because its trying to sell almonds as a disguise. The second banner is a news story because its a real story that has questions. "the real reasons women don't go into tech", Its answering a question.
ReplyDeletethe first story is native advertising because they are trying to advertise almonds so people can buy them, the second article is a news story because its showing facts and gives real information about why women dont go into tech
ReplyDeleteThe first banner is native advertising because it is promoting to not grow almonds. The second banner "The Real Reasons Women Don't Go Into Teach" is a new story because it contains new factual information about why women don't teach.
ReplyDeleteThe first banner would be considered as Native Advertising. I say this because it is trying to convince the people of California to stop the production of almonds there. It is really disguised as a news story. The second banner, "The Real Reasons Women Don't Go Into Tech", would be a news story because they are providing you with real information.
ReplyDeleteThe first banner is a news story because it contains factual information about the nut growth in California. The second banner also appears to be a news story that is discussing the reasons women don't go into tech
ReplyDeleteThe first website banner is a news story because it deals with an independent bias about the nuts growing in California. The second banner is also a news story because it is about factual information about the reasons why women don't go into technology.
ReplyDeleteThe first story is native advertising because it is trying to sell almonds as a disguise.
ReplyDeleteI think the Second banner is a news story because it has facts.